Creating an aligned message across the three different boards within your organization will ensure successful and the sustained delivery of the culture you intend your company to represent.
What are these three boards?
Board Room
Billboards
Break Room Bulletin Boards
Board Rooms
The board room represent the senior level of leadership in your company. The folks at this level, and those who closely relate to these individuals are those who have the most influence in creating strategies, policies, and it’s where the big decision-making happens. Most importantly, this is the board where the overall culture and messaging of the company is developed and decided upon.
Billboard
Billboards are the outward channels where the messages are being relayed to the public, specifically clients and potential clients of your organization. Imploring to the public your organization’s culture and philosophies, basically everything your company stands for, is an important point of execution to earn the interest and the trust of your market.
Bulletin Boards
Bulletin boards represents the dwellings of every single team member in your organization. These are boards found in break rooms, team areas, intranet sites, and many more. This is one of the many ways middle management can ensure the overall culture and messaging is posted for every eye to see, through the lens of the various divisions, departments, sections, and teams. It’s also a place where your team members can have a voice to make their own declaration of what “their” organization stands for.
Why is this important?
What’s the point of having well-defined corporate culture and messaging if that message doesn’t leave the four walls of the board room? What if both the board room and the billboards match in the messaging of “delivering every service with a smile,” if one of your retail managers doesn’t ensure that each team member under their care understands this promise? What if your frontlines are empowered and fully engaged in delivering that promise, but the folks in the board room are only focused on sales and revenue, not investing resources to grow employee engagement?
Proper alignment is an imperative. Without the seamless and unquestionable connection between the three boards, there wouldn’t be a unified compass for each member of the organization, and those with whom they involve with to be business partners, to undeniably gauge their actions and if those actions align to what the organization stands for. This type of consistency is an important ingredient to build great organizations that last.
How does your organization ensure that there is this type of consistency across the different “boards” in your company? Can you share some tactical ways you do that within your organization? Please share in the comments below.